Have a hammer and business plan on hand? Contractors have a difficult job. What about marketing, you ask? Isn’t trying to affix jelly to a wall like nailing jelly? Let’s look at the fundamentals of establishing a strong presence for contractors in the digital age. Visit our website and learn more about contractor marketing agency.
Imagine yourself in a busy marketplace. Everyone is shouting their products, but just a few grab your attention. Effective marketing means aiming to become one of the standout traders. What’s first on your list? Get your website to be as snug as an insect in a carpet. You don’t have to make it fancy. Think of your website as a business card online. It should be bright, airy, and say exactly what you are about without screaming it.
What about social media now? Like that pub around the corner. It’s like that friendly pub on the corner. You stop in and chat with friends. Join platforms where potential customers spend their time. Not just the finished product of a kitchen or bathroom, but also stories. The messy bits, where you are elbow deep in rubble. The people love to see the journey behind-the scenes.
Next, consider local SEO. This is like putting up a large sign in front of your home. It’s important that people in your neighborhood know you are available and around. Make sure that your Google business listing is clear. What about good reviews? Good reviews are like gold dust. It’s a great way to build trust.
It’s no longer a question of whether or not you should network. Imagine the last event that you attended. Did you eat? You talked, you exchanged ideas and made plans. Even a simple coffee meeting, a chamber of commerce event, or merely chatting over ice-breakers can help you make connections with people who will resonate.
Never underestimate the importance of referrals. The grapevine is a powerful tool. Three new clients are equal to one happy customer. Your business might benefit from rewards for referrals. A heartfelt note of thanks or discounts can be the key to success.
Now, switch gears and write some content. Hold on for a moment before you declare, “I am not a writer.” Be yourself. Share your trade secrets, tips and tricks. Shoot some videos if the pen’s not your friend. Sometimes, visuals are more important than verbosity. This is especially true when it comes to showcasing your handiwork.
When creating your brand persona, be playful. This is like selecting your persona as a builder. You can choose to be a friendly, talkative person or a strong silent individual. Your business cards, emails and even your personal branding should reflect your personality.
Don’t forget, ask for regular feedback. This is a softer way of asking for feedback on a borrowed tool. This helps you fine-tune and improve your service and shows that you are always listening to clients, ready to learn, adapt and become the best.
Right? You are more than just a business. Think of your marketing strategy as your first handshake. It’s usually the impression you make. Roll up your sleeves, inject a little personality and use the same enthusiasm you would bring to building sites for marketing. You don’t need a magic wand to make a difference in contractor marketing. Just follow these simple tips.